Measuring Impact: How to Track Outcomes and Drive Accountability in Equity Work
Equity work is powerful—but to fund it, scale it, and improve it, you need to measure it. The organizations that thrive are the ones that can show what’s working and why.
Why Metrics Matter
Funders want proof of outcomes
Partners need shared goals
Communities deserve transparency
Key Metrics to Track
Referral Completion Rates – How many clients followed through?
Time to Service – How long between referral and service delivery?
Client Feedback – Were services helpful, respectful, accessible?
Equity Gaps – Who’s falling through the cracks by race, income, geography?
How to Capture This Data
Use integrated dashboards
Automate follow-ups and outcome tracking
Collect qualitative feedback (voice notes, short surveys)
Benchmark against your past performance—not just national averages
Case in Point
A CBO using Total Health Equity tracked referral data by ZIP code. They discovered delays in a specific neighborhood—and realized a lack of transportation was to blame. With this insight, they partnered with a local ride-share nonprofit and reduced missed appointments by 40%.
Start Where You Are
You don’t need a million-dollar grant to get started. A few strong indicators, consistently tracked, can drive powerful improvements.
Accountability Is Equity
When we measure, we show that every person—and every outcome—matters.
Explore ways to track and act on your impact at TotalHealthEquity.com/tools.